“But I have already said that human education is not simply a matter of schools; it is much more a matter of family and group life – the training of one’s home, of one’s daily companions, of one’s social classâ€¦Education must not simply teach work â€” it must teach Life.” W.E.B. Du Bois, “The Talented Tenth,” from The Negro Problem: A Series of Articles by Representative Negroes of To-day (New York, 1903). The mission of HBCU kidz is to promote the HBCU Spirit. This spirit lives in each one of our famillies. It is a driving force from the past to remember that over 100 years ago W.E.B. Du Bois said ” Education must not simply teach workâ€”it must teach Life. The Talented Tenth of the Negro race must be made leaders of thought and missionaries of culture among their people. No others can do this and Negro colleges must train men for it. The Negro race, like all other races, is going to be saved by its exceptional men.” Well where are these exceptional men going to come from to enter the college classroom if they are not being born to do so? As famillies we must reach beyond our immediate loved ones and reach across the family tree. Each one of us much reach one to promote the fact that EDUCATION is important. There are blatant ways to do this and there are subtle ways this can be accomplished. The subtle way that we propose is by wearing EDUCATIONAL FAMILY UNITY GEAR. Let the children in your family see the names of colleges routinely. Give them gifts such as t-shirts, books, pennants and memorabilia that will inspire them to learn more, to set goals and to see a brighter future for themselves. These gifts are especially important to give our boys. Don’t wait until it is too late and they fall victim to peer pressure to conform to “thug life”. We are living in an age where we need to look out for one another-family to family.